Sam has contributed his own expertise as a child development expert to a range of commercial partnerships. Often, this has involved drawing on his own research findings or contributing to new pieces of child- or parent-facing research.
Sam has worked with PR companies including Mischief, Champions, markettiers, freuds, Wild Card, Hope & Glory, Brands2Life, Eulogy, Cow, Good Relations, Aduro, and Golley Slater on press campaigns on behalf of brands including Lego City, Lego Duplo, LegoLand, Lego Juniors, Tilda Rice, Disney +, Sainsbury’s, CompareTheMarket, Optibac, DiscoveryKids, More TH>N, Aardman Animations, Thomas Cook, Argos, Hartleys Jam, New River Retail, Santander, Centre Parcs, Tesco, Sky Kids, Cartoon Network, Dulux, British Gas and Ikea.
Sam is open to discuss new commercial partnerships, if you have a new project that you would like to discuss reach out on the contact page.
In one campaign, for example, Sam drew on his own research into how noisy environments affect children to run a campaign with Golley Slater on behalf of New River Retail, who own 35 shopping centres around the UK. The campaign centred on children tantrumming while out shopping. As part of this, Sam contributed to changes to the designs of shopping centres, including child ‘chill-out’ zones, and wrote advice guidelines for security guards to help raise awareness of what they could do to help parents struggling with a tantrumming child. This campaign was featured in local and national print around the UK, as well as extensively on local and national radio and TV.
In another of Prof Wass’ commercial partnerships, Sam worked with Hope & Glory and markettiers on a campaign on behalf of Center Parcs to raise awareness for parents about the importance of spending high-quality time with their children. He prepared a report that presented the latest research findings for parents, and contributed to the design of some consumer research on the topic. Sam also conducted a series of interviews that were covered extensively in national print media, radio and TV.
If you have an exciting commercial partnership and would like to discuss it with Sam, please reach out using the contact page.